IOGear Imperial White Series
IOGear is a technology company, owned by ATEN International, that manufacturers innovative consumer electronics and IT solutions for personal and business use. The company has a huge variety of products overall from adapters, card readers, and mobile accessories to hardcore gaming devices for hobbyist and professional gamers. For our first video with IOGear, we worked with their Kaliber Gaming division and focused on a series of products named the Imperial White Edition. One of the products is a gaming mouse named Fokus, another is the HVER aluminum gaming keyboard, and the final is a universal gaming headset named Konvert.
The biggest challenge in creating the first video for IOGear’s Kaliber Gaming was trying to make something sleek and cool for a low budget. We knew they didn’t want to break the bank on a first video project, but they wanted it to be edgy and fun with a Star Wars-like theme to go along with the “Imperial White” product. They also wanted the video to be short and sweet, but still focus on introducing three separate products briefly.
Having the opportunity to be creative and make a video for a really fun product series like the Imperial White Edition meant giving some minor input in the preproduction process to assure a successful shoot. Most of the creativity, however, came in post-production and the use of motion graphics templates. We were able to incorporate a few subtle references to the Star Wars franchise through the use of wipes, hyperspace-style transitions, and even end-text that resembles the famous scrolls from the films’ opening sequences. Other graphical effects give the video the edge and cool factor we wanted. Above all, the video delivers great information about what sets the products apart from the competition and makes them a great choice for gamers everywhere.