Superior Communications provides wireless products and services to major carriers, manufacturers, and retailers, including everything from hardware to marketing products and accessories. Founded in 1991, Superior Communications has become a leader in mobile product logistics and marketing strategies as well as educating retailers in ways to improve accessory sales to go with mobile phones. The company’s commitment to quality and customer service is evident in every facet of their business practices.
The initial challenge with any new client is understanding their business and their marketing needs as precisely as possible. As a national video production company, we have the potential to work with any company in any industry, so we pride ourselves on taking the time to understand our clients’ needs and their business, which allows us to make the best videos possible. Another challenge was maximizing the budget to give Superior Communications a variety of motion graphics elements, but at an affordable price that makes sense for their marketing needs. Additionally, the shoot involved filming in two states at two of their warehouses, so we needed to have great videographers at both locations.
Superior Communications allowed us to maximize our skills and services as a high quality video production company with a national reach. The primary shoot took place at the company’s Irwindale headquarters in California, but we also grabbed footage from the company’s Austin, Texas, warehouse, where we had a nearby shooter we work with regularly. We shot with several cameras and videographers at the Irwindale headquarters and worked carefully and closely with Superior Communications during the post-production process to maximize the budget in attaining great production quality at an affordable rate. We added a variety of motion graphics into the finished product that help explain the company’s operations and value to potential customers and clients. The time and care spent in editing boosts the video to a high level that pleased the client and gave us the chance to demonstrate what we can do with a solid budget.