1. Storyboarding Videos

    Though not necessary for the vast majority of corporate video work, storyboarding is common practice in commercial video production. In the commercial world, storyboards are usually referred to simply as “boards” and are a way to demonstrate visual ideas to the client for approval before a shoot…Read More

  2. Working With Extras

    As part of many corporate videos and commercial productions, extras become a key part of setting the scene. Whether you are filming in a restaurant, storefront, or in a park, you may need a number of extras to make your production look realistic. The added cost of extras is perhaps one of the more o…Read More

  3. Viral Video Distribution Strategy

    When trying to promote a viral video, of course you can only control its popularity to an extent, but you have to start the ball rolling, so to speak. Even the best videos need an initial push and a small base from which to grow. While some videos go viral seemingly randomly, others are carefully pl…Read More

  4. Filming Commercials: Studio Versus On Location

    With commercial filming, one of the first considerations with any concept is whether to film on location or in a studio. Of course, some concepts naturally require location filming, like cars driving through a city or in the country, for instance. Other concepts are more open-ended, like one set in …Read More

  5. Hiring a Director for Corporate Video Work

    The vast majority of corporate video work doesn’t require a trained or skilled director, primarily because there are no actors involved, but also because the budget doesn’t usually allow for it. In filmmaking, the director makes or approves all key creative decisions and works closely with depar…Read More

  6. Using Humor in Corporate Videos and Commercials

    Comedy is a great way to engage audiences and hook them as part of an effective marketing video, but it also has pitfalls to avoid. Humor that one person finds hilarious, another person finds offensive. Especially in today’s world, the battle between PC social justice warriors and everyone else me…Read More

  7. Five Acclaimed Super Bowl Commercials

    Today, we’re taking a look at five extremely successful commercials that all won their Super Bowls, according to USA Today’s Ad Meter rankings of the best spots from each respective year. The five spots, from the past five years excluding 2017 (discussed elsewhere here), offer a mix of concepts …Read More

  8. Video Marketing for Boring Products and Services

    Hopefully no companies actually think of their own products or services as “boring,” but the title of today’s blog posts is to focus on “less sexy” products, like for instance a Ziplock bag versus an iPhone. Granted, an iPhone is cooler and a lot more fun, but a Ziplock bag is extremely us…Read More

  9. Specialty Filmmaking Tools for Corporate and Commercial Videos

    In the world of big budget feature filmmaking, almost any type of specialty tool is available to capture the perfect shot. From specialty slow motion cameras to underwater housings to action cameras and car mounts, helicopter shots, and cranes, whatever a filmmaker can imagine, gear exists to help m…Read More

  10. Shooting Food for Corporate Videos and Commercials

    Though it’s a niche subject, shooting video of food and drinks in corporate work and commercials has its own challenges that have created a niche industry of professionals who specialize in food photography and food videography. A relative handful of commercial directors (many or most of whom are …Read More