1. Storyboarding Videos

    Though not necessary for the vast majority of corporate video work, storyboarding is common practice in commercial video production. In the commercial world, storyboards are usually referred to simply as “boards” and are a way to demonstrate visual ideas to the client for approval before a shoot…Read More

  2. Working With Extras

    As part of many corporate videos and commercial productions, extras become a key part of setting the scene. Whether you are filming in a restaurant, storefront, or in a park, you may need a number of extras to make your production look realistic. The added cost of extras is perhaps one of the more o…Read More

  3. Viral Video Distribution Strategy

    When trying to promote a viral video, of course you can only control its popularity to an extent, but you have to start the ball rolling, so to speak. Even the best videos need an initial push and a small base from which to grow. While some videos go viral seemingly randomly, others are carefully pl…Read More

  4. When to Pay for Two Cameras

    Narrative feature films and high end commercials typically use only one camera, along with most dramatic scripted TV shows, so why would a corporate video need multiple cameras? The simple answer is that many corporate videos, especially event videos, are more similar in nature to reality TV, which …Read More

  5. Factoring Editing Hours Into Corporate Work

    A common issue for our budgeting purposes and giving quotes to potential clients and existing clients is factoring editing time into the equation. Because we’ve completed many hundreds of videos, we have a good idea how many hours most video projects will take without too much trouble. Even so, ev…Read More

  6. Fast Corporate Video Production

    Typical turnaround time for most corporate video work is between 6 and 8 weeks, but you don’t have nearly as much time. You need a product launch video or a special company video to play at your conference in just a few weeks. Can you make a video production happen from start to finish in just a f…Read More

  7. Hiring a Director for Corporate Video Work

    The vast majority of corporate video work doesn’t require a trained or skilled director, primarily because there are no actors involved, but also because the budget doesn’t usually allow for it. In filmmaking, the director makes or approves all key creative decisions and works closely with depar…Read More

  8. 5 Tricks for Appearing Natural on Camera

    Most of our corporate video work involves interviews in some capacity, which is a big difference from commercial video work. For corporate interviews, another huge difference is involving people with limited to no on-camera experience, versus professional actors and performers. Understandably, many …Read More

  9. Color Selection and Color Choices in Video

    An often overlooked aspect of creating a corporate video or commercial is the color palette for the project. Granted, when you’re filming an event or documentary-style production, you may have very limited control over the colors in the video. Everyone is wearing whatever clothes they have for the…Read More

  10. Corporate Video Duration and Structuring

    Most people have seen many marketing videos online, whether short commercials or longer product demonstrations, so intuitively most marketing professionals probably have a good idea about video length. At the same time, statistics help inform the proper structure and length of corporate videos using…Read More