1. Creating a Software Demo Video

    Reading about the usefulness of a software program is great, but it is just the start of enticing customers to purchase new software. Even giving a free trial of software, which is almost a given in today’s marketplace, fails to address the basic need of showing potential customers the value of yo…Read More

  2. 10 Easy Tips for Training Video Production Success

    Producing a training video or series of training videos can be a daunting task. Not only are you trying to communicate a lot of information in a short amount of time, but you’re trying to do so in a cost-effective way that justifies the expense of video production. Here are some tips to help your …Read More

  3. Creating Great Corporate B-Roll Footage

    Besides interview footage, B-roll is the main source of visuals for most corporate video productions. In video terminology, B-roll refers to everything from activity footage to architecture shots to food preparation and product footage. It goes alongside the primary footage to add emphasis or showca…Read More

  4. Additional Tips and Tricks for Videographers Seeking Work

    As Part 2 of our advice for videographers seeking work with production companies, I want to take a look into some tips and tricks you can use to benefit your efforts. The goal is not just to make the most money per day of shooting, or to book the most days of work per month, but to establish great l…Read More

  5. Green Screen or White Screen in Corporate Video Production

    Several of our clients have asked about shooting a spokesperson against a white screen or a green screen, but many people aren’t really sure which one they want or for what reasons. Numerous Web videos, especially informational ones, are filmed against white backgrounds not only for the simplicity…Read More

  6. Popular Video of the Week: Sliders 4 Ways

    With the ease of sharing videos across social media networks and the Internet as a whole, every week sees the rise of new highly shared video content. Keeping an eye on the trends is a solid way to see what works, what people share, and how videos go viral. Even if a video seems unspectacular or not…Read More

  7. Setting Up the Perfect Interview

    The key to many great corporate videos is great interview footage, which is a mixture of the right subject, the right setting, the right framing, and most importantly proper audio. Interviews are the toughest and most important part of most corporate video shoots because the people being interviewed…Read More

  8. 8 Ways to Use Video Effectively on Your Website

    You have probably heard that video is how to differentiate your website and establish a brand, but have you thought about where and how to use it? The beauty of using video on your website is that it is incredibly flexible and customizable. There are few rules. Unlike television, you do not have to …Read More