Have you decided to create your company’s first video you’re not sure where to begin? You’re not alone. Planning a video can be such a daunting task that businesses will often leave important decisions to the video production company. But the more you decide before approaching a video company fora a quote, the more fruitful your collaboration will be. Here are 11 important questions to help guide the video creation process. From overall goals about messaging to logistics about budget and ownership, the infographic walks you through the steps you should take prior to hitting “record.”