1. What is VR Video?

    One of the new filmmaking tools that has recently caught the attention of marketing agencies, tech savvy consumers, and video buffs is VR video. Technically, VR stands for “virtual reality,” a fact most people know already, but what is VR as it pertains to video? Though the term VR video is now …Read More

  2. Refreshing an Old Video or Filming a New One

    Years ago, your company commissioned a great video, but enough has changed about your company or about the product or service in question that you know you need to update the video or redo it completely. Reasons for redoing a video differ, but often are necessary because of remodels, new employee hi…Read More

  3. Should You Create One High-End Video or Several Cheaper Videos?

    Marketing professionals routinely face challenges with how to allocate their precious marketing dollars and spread them between numerous mediums to maximize return on investment. Even once a budget is set for video marketing, a further question arises: Should you create one larger budget video with …Read More

  4. Tips for Making Low Budget Videos Look Expensive

    Nobody wants to spend more money on a video than necessary, but nobody wants a video to look cheap, either. Fortunately, modern technology and old-fashioned planning allow for the creation of nice, professional videos even on small budgets. In days before digital filmmaking, options for low-budget f…Read More

  5. Creating Videos to Honor Top Employees

    Though corporate video production usually centers around specific marketing goals or sometimes training videos for internal use, another type of video production is focused on creating a better employee culture and honoring top employees through a video. Though on the surface an employee award video…Read More

  6. Cost Considerations and Budgeting for Video Production

    With video increasing search engine rankings and giving a massive boost to front-page Google rankings for companies and their products and services, most companies understand the need for effective video marketing. While videos can play a key role in an overall marketing strategy and be distributed …Read More

  7. Popular Video of the Week: Sliders 4 Ways

    With the ease of sharing videos across social media networks and the Internet as a whole, every week sees the rise of new highly shared video content. Keeping an eye on the trends is a solid way to see what works, what people share, and how videos go viral. Even if a video seems unspectacular or not…Read More

  8. Setting Up the Perfect Interview

    The key to many great corporate videos is great interview footage, which is a mixture of the right subject, the right setting, the right framing, and most importantly proper audio. Interviews are the toughest and most important part of most corporate video shoots because the people being interviewed…Read More