1. Should You Create One High-End Video or Several Cheaper Videos?

    Marketing professionals routinely face challenges with how to allocate their precious marketing dollars and spread them between numerous mediums to maximize return on investment. Even once a budget is set for video marketing, a further question arises: Should you create one larger budget video with …Read More

  2. Tips for Making Low Budget Videos Look Expensive

    Nobody wants to spend more money on a video than necessary, but nobody wants a video to look cheap, either. Fortunately, modern technology and old-fashioned planning allow for the creation of nice, professional videos even on small budgets. In days before digital filmmaking, options for low-budget f…Read More

  3. Creating Videos to Honor Top Employees

    Though corporate video production usually centers around specific marketing goals or sometimes training videos for internal use, another type of video production is focused on creating a better employee culture and honoring top employees through a video. Though on the surface an employee award video…Read More

  4. Cost Considerations and Budgeting for Video Production

    With video increasing search engine rankings and giving a massive boost to front-page Google rankings for companies and their products and services, most companies understand the need for effective video marketing. While videos can play a key role in an overall marketing strategy and be distributed …Read More

  5. Popular Video of the Week: Sliders 4 Ways

    With the ease of sharing videos across social media networks and the Internet as a whole, every week sees the rise of new highly shared video content. Keeping an eye on the trends is a solid way to see what works, what people share, and how videos go viral. Even if a video seems unspectacular or not…Read More

  6. Setting Up the Perfect Interview

    The key to many great corporate videos is great interview footage, which is a mixture of the right subject, the right setting, the right framing, and most importantly proper audio. Interviews are the toughest and most important part of most corporate video shoots because the people being interviewed…Read More

  7. Video Production for Hospitals and Healthcare Companies

    Though video marketing is widely used to sell products and increase brand awareness, the use of video assets for healthcare companies and hospitals is just as valuable both for patient awareness and information as well as staff procedures and standards. When seeking medical help for a surgery, patie…Read More

  8. The Power of Video to Move Products

    With the rise of readily accessible and widespread broadband Internet throughout the United States, the proliferation of video content as a means to communicate with consumers has led to many marketing professionals considering the benefits and costs of adding video production into their marketing…Read More

  9. Reduce Costs Through Effective Training Video Production

    Most corporations, especially medium to larger businesses with numerous physical locations, have frequent turnover throughout the company. While turnover is normal, it also leads to increased training costs and frequent frustrations with new employees not properly following the company’s standards…Read More