1. Video Production for Hospitals and Healthcare Companies

    Though video marketing is widely used to sell products and increase brand awareness, the use of video assets for healthcare companies and hospitals is just as valuable both for patient awareness and information as well as staff procedures and standards. When seeking medical help for a surgery, patie…Read More

  2. The Power of Video to Move Products

    With the rise of readily accessible and widespread broadband Internet throughout the United States, the proliferation of video content as a means to communicate with consumers has led to many marketing professionals considering the benefits and costs of adding video production into their marketing…Read More

  3. Reduce Costs Through Effective Training Video Production

    Most corporations, especially medium to larger businesses with numerous physical locations, have frequent turnover throughout the company. While turnover is normal, it also leads to increased training costs and frequent frustrations with new employees not properly following the company’s standards…Read More

  4. The Importance of Telling Your Business Story

      There seems to be a lot of talk about the importance of branding, but little substance about what comprises a brand. Ultimately, perceptions define a brand. Essentially an extension of the human dynamic of relationships, branding is about feelings, trust and respect. Telling the story of your…Read More

  5. If a Picture is Worth a Thousand Words, What is a Video Worth?

    If a 30-second commercial is rendered at 30 frames per second, then based on the unscientific assessment that a picture is "worth a thousand words," the commercial would be worth almost a million words! What is it that makes video such a valuable tool for communication, and why is it that it has suc…Read More

  6. 8 Ways to Use Video Effectively on Your Website

    You have probably heard that video is how to differentiate your website and establish a brand, but have you thought about where and how to use it? The beauty of using video on your website is that it is incredibly flexible and customizable. There are few rules. Unlike television, you do not have to …Read More

  7. DSLR Video Production: Cinematic Quality On a Budget

    One of the biggest movements towards even better looking low-budget video production has been the incredible success of DSLR cameras in creating cinematic, crystal clear HD pictures for a fraction of the cost of high-end HD video cameras. Canon took the lead in DSLR video production with the revolut…Read More