1. Filming Commercials: Studio Versus On Location

    With commercial filming, one of the first considerations with any concept is whether to film on location or in a studio. Of course, some concepts naturally require location filming, like cars driving through a city or in the country, for instance. Other concepts are more open-ended, like one set in …Read More

  2. Factoring Editing Hours Into Corporate Work

    A common issue for our budgeting purposes and giving quotes to potential clients and existing clients is factoring editing time into the equation. Because we’ve completed many hundreds of videos, we have a good idea how many hours most video projects will take without too much trouble. Even so, ev…Read More

  3. Fast Corporate Video Production

    Typical turnaround time for most corporate video work is between 6 and 8 weeks, but you don’t have nearly as much time. You need a product launch video or a special company video to play at your conference in just a few weeks. Can you make a video production happen from start to finish in just a f…Read More

  4. Hiring a Director for Corporate Video Work

    The vast majority of corporate video work doesn’t require a trained or skilled director, primarily because there are no actors involved, but also because the budget doesn’t usually allow for it. In filmmaking, the director makes or approves all key creative decisions and works closely with depar…Read More

  5. 5 Tricks for Appearing Natural on Camera

    Most of our corporate video work involves interviews in some capacity, which is a big difference from commercial video work. For corporate interviews, another huge difference is involving people with limited to no on-camera experience, versus professional actors and performers. Understandably, many …Read More

  6. Color Selection and Color Choices in Video

    An often overlooked aspect of creating a corporate video or commercial is the color palette for the project. Granted, when you’re filming an event or documentary-style production, you may have very limited control over the colors in the video. Everyone is wearing whatever clothes they have for the…Read More

  7. Corporate Video Duration and Structuring

    Most people have seen many marketing videos online, whether short commercials or longer product demonstrations, so intuitively most marketing professionals probably have a good idea about video length. At the same time, statistics help inform the proper structure and length of corporate videos using…Read More

  8. Crafting Corporate Videos Without Dialogue

    Though the vast majority of our work includes interview commentary integrated with B-roll or simply visual elements set to voiceover, another option for corporate videos is letting the visuals tell the story, perhaps with text on screen, and using only music. Of course, such an approach won’t work…Read More

  9. Filming During Business Hours

    For most of our clients, filming involves coming to their place of business and gathering B-roll, recording interviews, and showcasing their services or products. For filming videos at corporate offices that don’t have storefronts, filming during business hours usually presents few if any challeng…Read More

  10. Portland Training Video Project

    On Saturday, May 6, we filmed training video footage for a local Portland area valet parking company, Premiere Valet. Several times each month, the company deals with training new employee hires for valet service and going over correct procedures covering everything from parking to customer service …Read More