1. Corporate Video Duration and Structuring

    Most people have seen many marketing videos online, whether short commercials or longer product demonstrations, so intuitively most marketing professionals probably have a good idea about video length. At the same time, statistics help inform the proper structure and length of corporate videos using…Read More

  2. Crafting Corporate Videos Without Dialogue

    Though the vast majority of our work includes interview commentary integrated with B-roll or simply visual elements set to voiceover, another option for corporate videos is letting the visuals tell the story, perhaps with text on screen, and using only music. Of course, such an approach won’t work…Read More

  3. Filming During Business Hours

    For most of our clients, filming involves coming to their place of business and gathering B-roll, recording interviews, and showcasing their services or products. For filming videos at corporate offices that don’t have storefronts, filming during business hours usually presents few if any challeng…Read More

  4. Portland Training Video Project

    On Saturday, May 6, we filmed training video footage for a local Portland area valet parking company, Premiere Valet. Several times each month, the company deals with training new employee hires for valet service and going over correct procedures covering everything from parking to customer service …Read More

  5. What to Look For in a First Edit

    One of the topics that we haven’t covered much is helping clients review edits and make appropriate notes for improvement in a second edit or preparing for a final master edit. Regardless of whether the project is a $200 million Hollywood blockbuster or a $2,000 corporate video, no first edit is g…Read More

  6. Using Humor in Corporate Videos and Commercials

    Comedy is a great way to engage audiences and hook them as part of an effective marketing video, but it also has pitfalls to avoid. Humor that one person finds hilarious, another person finds offensive. Especially in today’s world, the battle between PC social justice warriors and everyone else me…Read More

  7. Five Acclaimed Super Bowl Commercials

    Today, we’re taking a look at five extremely successful commercials that all won their Super Bowls, according to USA Today’s Ad Meter rankings of the best spots from each respective year. The five spots, from the past five years excluding 2017 (discussed elsewhere here), offer a mix of concepts …Read More

  8. Avoiding Cheesy Corporate Videos

    No matter your budget or marketing goals, one of the cardinal sins of video marketing is producing cheesy, laughable videos that do more harm to your brand than good. Fortunately, avoiding cheesy videos is not mainly a matter of budget and spending, but creativity and professionalism. Here are some …Read More

  9. Video Marketing for Boring Products and Services

    Hopefully no companies actually think of their own products or services as “boring,” but the title of today’s blog posts is to focus on “less sexy” products, like for instance a Ziplock bag versus an iPhone. Granted, an iPhone is cooler and a lot more fun, but a Ziplock bag is extremely us…Read More

  10. Importance of Visuals in Corporate Video Work

    In filmmaking, one of the biggest pieces of advice told to new filmmakers and film students is “show, don’t tell,” which could apply to the basic premise of creating a corporate video instead of relying on text on a Website or a few pictures. A video alone is not enough to satisfy the “show,…Read More