1. What to Look For in a First Edit

    One of the topics that we haven’t covered much is helping clients review edits and make appropriate notes for improvement in a second edit or preparing for a final master edit. Regardless of whether the project is a $200 million Hollywood blockbuster or a $2,000 corporate video, no first edit is g…Read More

  2. Using Humor in Corporate Videos and Commercials

    Comedy is a great way to engage audiences and hook them as part of an effective marketing video, but it also has pitfalls to avoid. Humor that one person finds hilarious, another person finds offensive. Especially in today’s world, the battle between PC social justice warriors and everyone else me…Read More

  3. Five Acclaimed Super Bowl Commercials

    Today, we’re taking a look at five extremely successful commercials that all won their Super Bowls, according to USA Today’s Ad Meter rankings of the best spots from each respective year. The five spots, from the past five years excluding 2017 (discussed elsewhere here), offer a mix of concepts …Read More

  4. Avoiding Cheesy Corporate Videos

    No matter your budget or marketing goals, one of the cardinal sins of video marketing is producing cheesy, laughable videos that do more harm to your brand than good. Fortunately, avoiding cheesy videos is not mainly a matter of budget and spending, but creativity and professionalism. Here are some …Read More

  5. Video Marketing for Boring Products and Services

    Hopefully no companies actually think of their own products or services as “boring,” but the title of today’s blog posts is to focus on “less sexy” products, like for instance a Ziplock bag versus an iPhone. Granted, an iPhone is cooler and a lot more fun, but a Ziplock bag is extremely us…Read More

  6. Importance of Visuals in Corporate Video Work

    In filmmaking, one of the biggest pieces of advice told to new filmmakers and film students is “show, don’t tell,” which could apply to the basic premise of creating a corporate video instead of relying on text on a Website or a few pictures. A video alone is not enough to satisfy the “show,…Read More

  7. Specialty Filmmaking Tools for Corporate and Commercial Videos

    In the world of big budget feature filmmaking, almost any type of specialty tool is available to capture the perfect shot. From specialty slow motion cameras to underwater housings to action cameras and car mounts, helicopter shots, and cranes, whatever a filmmaker can imagine, gear exists to help m…Read More

  8. Shooting Food for Corporate Videos and Commercials

    Though it’s a niche subject, shooting video of food and drinks in corporate work and commercials has its own challenges that have created a niche industry of professionals who specialize in food photography and food videography. A relative handful of commercial directors (many or most of whom are …Read More

  9. Producing Corporate Videos

    Corporate video work at lower budget levels is not much of a producing challenge compared to feature films or even short films, but making sure the process runs smoothly is part of what makes a production company worth hiring. Producing a video production of any kind involves several basic elements,…Read More

  10. Maximizing Your Creative Resources

    One of the key ways to save money on corporate video work is to take inventory of your creative resources, just like an independent film producer would do for a project. For instance, if you have a place of business, you already have one free location. If you have a marketing department or a marketi…Read More