1. Specialty Filmmaking Tools for Corporate and Commercial Videos

    In the world of big budget feature filmmaking, almost any type of specialty tool is available to capture the perfect shot. From specialty slow motion cameras to underwater housings to action cameras and car mounts, helicopter shots, and cranes, whatever a filmmaker can imagine, gear exists to help m…Read More

  2. Shooting Food for Corporate Videos and Commercials

    Though it’s a niche subject, shooting video of food and drinks in corporate work and commercials has its own challenges that have created a niche industry of professionals who specialize in food photography and food videography. A relative handful of commercial directors (many or most of whom are …Read More

  3. Producing Corporate Videos

    Corporate video work at lower budget levels is not much of a producing challenge compared to feature films or even short films, but making sure the process runs smoothly is part of what makes a production company worth hiring. Producing a video production of any kind involves several basic elements,…Read More

  4. Maximizing Your Creative Resources

    One of the key ways to save money on corporate video work is to take inventory of your creative resources, just like an independent film producer would do for a project. For instance, if you have a place of business, you already have one free location. If you have a marketing department or a marketi…Read More

  5. The Power of Cool

    When a lot of people think of the word “cool,” they may think it’s an inconsequential word, hardly stirring enough to discuss in a marketing blog. When I think of cool, I think how relevant the word is to almost every consumer product that isn’t a household good or tool. If the cool factor o…Read More

  6. Corporate Videos for Companies With Numerous Locations

    Many companies have to plan their video strategy by thinking about whether they should produce general brand videos or produce specific videos for each of their locations. The decision may come down to budgeting, as we discussed in the blog article about creating one high-end video or many less expe…Read More

  7. Life Cycle of a Corporate Video

    One of the key considerations in any cost-benefit analysis of marketing materials is the expected usefulness and lifespan of the material in question. When you pay a company to design a nice brochure, you spend money on the graphical design and quality of the piece because you expect to use it for s…Read More

  8. Planning for Inclement Weather

    On corporate video shoots involving outdoor filming, inclement weather is probably one of the biggest annoyances and sometimes cause for downright panic. When you want to showcase a beautiful exterior, but a hail storm happens to have other plans, you need to be able to adapt without ruining the sho…Read More