Video Production for Technology Companies
While video production is important to companies in all fields, technology companies often have the highest demand for quality video productions, partially because of their customers’ expectations of a certain level of flashiness or a “cool” factor in introducing new products. Video also is an excellent medium for explaining how a technology product fits into the lives of its target audience, whether it is for business use or personal use. Not only do technology videos allow for showcasing great features and comparing or contrasting the product to rival offerings, but video also allows a company a more exciting way to feature its products without a wall of text on a Website; it is a more engaging medium.
Case Study Videos for Tech Products & Services
You know you can deliver as promised, but to buy confidently, prospects need proof. That’s where case studies come in. By turning your traditional case study PDFs into video, you have the opportunity to SHOW real people talking about your product, why they wanted or needed it, and why it was the best choice for them. People enjoy watching stories more than they enjoy reading text or watching marketing-heavy commercials, so take advantage of what people enjoy watching by creating a case study video that feels like a story.
Gurucul Customer Story – Allina Health
Zyxel Customer Case Study – Diamond Physicians
Other Technology Video Examples
IOGEAR Product Launch & Demo
OneWorldSIS Software Promo & Demo
Why JLB Media Productions?
- National Footprint (Without Travel Costs) We have invested the time to build and maintain a network of talented, creative videographers so that you don’t have to. Located throughout the United States, many of our videographers have worked with us for over ten years. We have shot in 93 of the top 100 U.S. markets and 41 U.S. states. All video planning is overseen by our creative team and all final editing by our in-house editing staff.
- Predictable Pricing: Our technology clients have relied on our national reach to produce customer case study videos in myriad locations, which also allows us to offer the same package pricing no matter the market. Most of our videos run 2-5 minutes in length and cost between $3,000 and $7,000 while half day shoots average $2,000 so we are able to work with a range of budgets. High end custom videos can be more expensive, but the vast majority of our videos are in the standard range.
- “I’ve worked with JLB Media on many projects and we continue to use them because of their professionalism, project management and work quality. Regardless of time restraints they always meet deadlines.” – Bryan Slayman, EnGenius
- “Our company – SOSI – Surgical Operational Services, Inc. was looking to develop a training program for our staff to include a course, video and exam for each of our competencies that we must test our staff on every year. I wrote the course and exams for each of the competencies but wanted to have a professional looking video for the competencies. I interviewed numerous companies and decided on JLB Media. We were very impressed with their professionalism and received an excellent product. I am sure if further videos are needed we will again use this company. They delivered very professional videos in a timely manner. They worked with us in every phase to ensure we were happy with the outcome.” – Robin, SOSI
Video Production Help and Tips
If your company is considering video production to add to its marketing collateral, but you’re still in the research and understanding phase, we want to help! If you have any questions, never hesitate to ask. In the meantime, we have assembled some useful blog entries below to guide your journey: