• The Online Publishers Association found that 80% of users recalled watching a video ad in the past month, with 46% taking some follow-up action.
  • 44% of buyers viewed an online video while searching for local products or services.
  • 53% of viewers contacted the business after viewing a video, 51% visited the company Website, and 33% visited the store.
  • 7 out of 10 Millennials are likely to watch a company video when shopping online.
  • 4 out of 5 shoppers say videos about how a product works are important.
  • 96% of consumers find video helpful when making online purchasing decisions.
  • 4x as many consumers would rather watch a video about a product than read about it.
  • Brightcove, a marketing company, found that 62% of consumers had a negative image of a brand that had poor quality videos and 23% would hesitate to purchase from the brand.