1. Spring Cleaning For Your Marketing Video Strategies

    Spring is coming, and with the change in seasons comes a new opportunity to review, revise, and boost your marketing videos game plan. Today we share ideas to help you rethink and improve your business’s or organization’s marketing video strategies. Aim For Consistency One way to greatly improve…Read More

  2. How To Use Videos Effectively During The Holiday Season

    For many people, the holiday season is a special time of year. We get nostalgic, we work to reconnect with loved ones, and our hearts are just a little more receptive. To effectively use videos during the end-of-year holiday season, keep the following in mind. Start Early! Whether it’s related to …Read More

  3. Video Trends For 2019

    The year 2018 is quickly coming to a close, and you can be sure that 2019 will bring innovations and exciting new trends in video production and usage. Let’s explore some of these trends we expect to see in the new year. Video Marketing Is Becoming More Popular Online More businesses are creating …Read More

  4. 5 Ways Technology Companies Need to Leverage Video Production

    If you’re a marketer or an executive at a technology company, you need to know that leveraging your video production efforts is in your company’s best interest. Here are five effective ways to accomplish this. Product Demo Your company will benefit from videos that showcase your products and ser…Read More

  5. Video Production Inspiration For Your Marketing Campaigns

    A little bit of cinematography magic will make your promo videos far more engaging and memorable, greatly enhancing your marketing efforts. Don’t Be Afraid to Get Creative When it comes to marketing campaigns, video productions can convey a wealth of information in a short time. Here’s an import…Read More

  6. What To Do After Your First Corporate Video

    You’ve finished your first corporate video production, so now what should you do? Besides the obvious answer — make more videos, of course! — let’s take a look at some strategies to maximize your return on investment and prepare for future steps in your digital marketing plan. Here is a chec…Read More

  7. 10 Tips for Corporate Video Production

      Come up with a general budget range you want to spend. You may not know exactly what to expect, but generally a professional video will range anywhere from $1,500 to $20,000, depending on a variety of factors. More documentary-style filmmaking (interviews with employees and executives, filmin…Read More

  8. Creating Great Corporate B-Roll Footage

    Besides interview footage, B-roll is the main source of visuals for most corporate video productions. In video terminology, B-roll refers to everything from activity footage to architecture shots to food preparation and product footage. It goes alongside the primary footage to add emphasis or showca…Read More

  9. The 10 Biggest Myths of Video Marketing

      Myth: You can’t afford a great video unless you have a few hundred thousand dollar marketing budget. Fact: Great videos are more the result of creativity and proper planning than massive marketing budgets. Even a few thousand dollars can be enough to create a great video with the right plan…Read More