1. 10 Tips for Corporate Video Production

      Come up with a general budget range you want to spend. You may not know exactly what to expect, but generally a professional video will range anywhere from $1,500 to $20,000, depending on a variety of factors. More documentary-style filmmaking (interviews with employees and executives, filmin…Read More

  2. Creating Great Corporate B-Roll Footage

    Besides interview footage, B-roll is the main source of visuals for most corporate video productions. In video terminology, B-roll refers to everything from activity footage to architecture shots to food preparation and product footage. It goes alongside the primary footage to add emphasis or showca…Read More

  3. The 10 Biggest Myths of Video Marketing

      Myth: You can’t afford a great video unless you have a few hundred thousand dollar marketing budget. Fact: Great videos are more the result of creativity and proper planning than massive marketing budgets. Even a few thousand dollars can be enough to create a great video with the right plan…Read More

  4. Backing Up Corporate Video Data

    For companies that produce regular corporate videos, you shouldn’t rely on a video production company to hold onto all of your data. Video production companies can’t afford to keep dozens of terabytes of digital data in multiple secure locations unless they’re charging their clients a premium …Read More

  5. Making Clients Happy Now and Later

    One of the biggest challenges of corporate video production is having many potential people to please. On the smallest shoots, for instance for a dental office, maybe you just have to please one person. For most corporate work, though, numerous people are involved in the project and have ideas about…Read More

  6. Do I Need 4K Corporate Video Production?

    Without working in video production, many consumers and clients are confused by terms thrown out in the film industry like UHD (Ultra High Definition), 4K, and HD. Because of different standards and even inaccurate labeling, most people aren’t really sure of the difference between each label and w…Read More

  7. Using Video Case Studies to Boost Product Sales

    Case studies have long been a favorite marketing tool for businesses in building trust in their brand and increasing sales to new customers. Whether selling a product to consumers or businesses, video case studies provide a great way to demonstrate the benefits of your product quickly and in a tangi…Read More

  8. The Importance of Telling Your Business Story

      There seems to be a lot of talk about the importance of branding, but little substance about what comprises a brand. Ultimately, perceptions define a brand. Essentially an extension of the human dynamic of relationships, branding is about feelings, trust and respect. Telling the story of your…Read More