Creating Facebook 360 Videos for Marketing Purposes

One of the bigger video trends of 2016 — and one of the most fun — is Facebook allowing video postings of 360 videos often created by panoramic photos users generate. For instance, someone can create a 360 video while on a boat in the ocean off the coast of Hawaii and showcase their surroundings in a “wish you were here” type of posting. The videos are immersive and innovative, allowing iOS and Android mobile users to hold their phone up in the air and see a rotating 360 image by moving their phone in front of them. The experience is almost like a window into another world far away, made more realistic by the movement of the video mimicking the movement of the mobile device.

Not surprisingly, National Geographic has used the videos to great effect on their Facebook page to capture beautiful and far away places for their fan base to enjoy. Other companies can use them to engage with audiences, too, even if they can’t showcase the same amazing visuals. For instance, you may want to create a 360 video showcasing a new store display area, or a grand opening of a restaurant, or even a remodel of a local business. Though not necessarily a prime candidate for the production expertise of a corporate video production company, they can form a part of your overall video marketing goals.

If you have a slightly tech savvy person in your company, you can create basic 360 videos yourself in-house to augment more high-end video productions. Maybe you didn’t expect to find such advice on a video production company’s Website, but we believe in providing the best advice and resources for our clients, even when that doesn’t lead to direct business. We believe in video marketing and video engagement as part of a company’s marketing goals, though recognize that some of the simpler projects can be undertaken by a tech-savvy social media intern or other employee. Facebook thinks 360 video is the future of the Internet, which means eventually, companies may need higher-end solutions once they become more commonplace.