VIDEO BEST PRACTICES
Over the years, we have compiled some helpful statistics and best practices for helping companies maximize their video production marketing efforts. Infographics are a great way to see visual representations of tips, statistics, and benefits to corporate video production and video marketing in general. Take a look at some of our infographics and see what video can do for your company!
The best way to get started with your commercial or corporate video production project is to outline your goals and needs for the project, including desired running time, and let us customize a quote for you. If you are looking for guidance, feel free to give us a call and we will help figure out what makes sense for your marketing goals and budget. We have a number of basic packages with set prices that work for most of our clients, but we can also add or subtract from the packages and customize a quote to meet any specific needs you might have.
How long does the process take from start to finish?
From the time your company accepts a quote from us and agrees to commission a media production video, the typical process lasts between 4 and 8 weeks. Usually, we like to schedule a shoot at least 2 weeks out to allow time for proper pre-production planning, such as setting up interview subjects, securing a qualified videographer, discussing specific goals and needs, and allowing our clients adequate time to prepare their staff. From the time production wraps, we aim to have a rough edit completed within 2-3 weeks. During the initial post-production process, we obtain the hard drive with footage from our videographer, edit together the clips in a way that flows nicely and has maximum impact for the desired final running time, and select appropriate music. After the rough cut is completed, we seek feedback from our client and integrate the notes they have before final mastering. The speed of video creation from start to finish depends heavily on the client’s swiftness of communication, which is why the range can vary between media production projects.
Do you do hair and makeup?
We normally allow our clients to take care of hair, makeup, and wardrobe concerns because we try to keep our budgets small business-friendly. The more specialists we hire, the more money the video production ends up costing. We can hire a hair and makeup artist if our client wants to have a specialist on the shoot, though usually the added expense is not justified.
Do I need to provide a script?
We offer script writing service as part of video pre-production for clients who need additional help, but as we are not experts in your business, the process can sometimes be time-consuming and therefore expensive. The best course of action to minimize additional expenses and maximize the quality of the video is to provide a rough script or outline for the video. Having a rough script allows us to provide script consultation and formatting, which not only saves our clients money but also means you are in charge of the marketing message you want to send to your potential customers. Our company’s president is a screenwriter, so for clients who do not mind an additional cost to have someone else tackle the writing work, we are happy to help.
Do I get to make edits? How many?
We are a customer-service oriented business and have never had issues with making sure our clients are happy with the final edit. We try to streamline the media production process by asking clients to submit a list of desired changes after the rough draft, then we send a revised draft, after which usually one more round of revisions is enough to complete the video. Even so, we have never charged a client additional money for revisions that are part of the normal post-production process. Our goal is to make sure our clients are happy with the commercial, corporate, product, or training video they commissioned. We have an editor on staff whose job is to work with our clients in creating polished edits.
Are there any hidden fees?
There are no hidden fees. When we submit a quote to a client, we detail all of the services included in the quote. From that “jumping off point,” we fine-tune the quote to meet the exact specifications of the project. Once that final bid is accepted, the cost of the video is set and additional fees are charged only for additional services added outside of the scope of the video production project. We pride ourselves on having clear, transparent business practices so that clients can budget accordingly and know how much the video project costs upfront.
How does payment work?
We require a 50% deposit upfront and 50% pay at the conclusion of the project, after the final master of the video has been delivered. The initial deposit pays our hard costs for securing a videographer, pre-production planning, and all of the other costs that go into video production and post-production.
How much does it cost?
We have packages ranging from $850 to $5,000, depending on the scope of the project and the client’s needs. Basic packages are usually for one minute video productions with minimal production requirements and a single videographer, while more advanced packages involve several crew members, script development, longer shoots, motion graphics, and extensive editing. If you price around, you’ll find that these are very reasonable charges for a Los Angeles-quality video production company that delivers the level of quality we do.
What about travel costs?
We have videographers throughout the United States and have spent years developing our network. Aside from great videographers in major U.S. cities, including the greater Los Angeles area, we have qualified professionals in many smaller cities and towns throughout the country as well. As such, there are no travel costs in working with JLB Media Productions. We are able to plan and coordinate shoots nationwide with video professionals who understand quality production standards.
Are your rates negotiable?
Rates are negotiable on bulk video production, so for many of our clients who plan a series of videos throughout the year, we are able to reduce costs slightly because of additional volume. Otherwise, on single videos, our rates are competitive and designed to assure quality production.
What types of release forms are required for shooting?
We can provide standard interview release forms and photo / video / audio release forms for clients.
What type of equipment do you shoot and edit on?
Our video professionals use a variety of cameras, from DSLRs to high-end cinema cameras like the RED Scarlet and RED Epic. The type of camera depends largely on the budget and the videographer, though we have minimum standards and demand at least 1080p (Full HD) video quality for any of our shoots. For audio, we only hire professionals who use external microphones and can assure crystal clear quality for interviews. Camera mics are insufficient for professional production. We edit mostly in Final Cut Pro, though using a variety of other programs to assist in the finished product. Our aim in everything we do is the highest standards in our video production services.
Who owns the rights to the final project?
Our clients own the rights to their projects and all footage shot for them. When we hire videographers, they are “work for hire,” so any footage they record on our behalf belongs to us, which in turn belongs to our clients who paid the bill. Clients can request all of the raw footage from a project, if desired. We make a best-faith attempt to keep all footage backed up redundantly for several years so that we can continue to serve our clients if they require re-edits, though.
JLB Media Productions
Leading national corporate video production company. We have produced nearly 1000 videos in 41 states and 93 of the top 100 U.S. metro areas.