Corporate Video Production
Company Overview Videos
One of the most popular first forays into video production for most companies is some type of company profile or explainer video. The purpose of a company overview video is to educate potential customers on what your company does, why you’re the best at doing it, and emphasize any key values or principles. The focus of each company overview video varies depending on the company and the specific marketing goals, but the overall concept is similar. You want to create a high quality video that introduces customers to your brand, especially because Brightcove, a marketing company, found that 62% of consumers had a negative view of a brand with a poor quality video. Below are a few examples we have done for companies specifically in the Los Angeles area.
Another major category of video marketing is videos focusing specifically on a given product or service offering from a company. Videos are a great way to showcase the benefits of a product or service, compare and contrast it with competing products and services, and educate potential customers on what makes your brand the strongest option. The Online Publishers Association found that 80% of users recalled watching a video ad in the past month, with 46% taking some type of follow-up action. Impressively, 53% of viewers contacted the business after viewing a video, 51% visited the company Website, and 33% visited the store. For product videos, demonstrating features is also a great benefit not only to entice new customers but to improve satisfaction among existing ones. Four out of five shoppers say videos about how a product works are important. Take a look at a few of the videos we have done for products and services videos in the Los Angeles area.
See What Our Clients Are Saying
They were very responsive and transparent and provided what I felt was a lot of value. Often we would get some video of companies that had great credentials behind them, but they would come in at four times the cost for what JLB could do it for. Their pricing was always very fair. They always stood by their promise and commitment to us to deliver the best product. They’re timely and have very good communication.
The team at JLB was an absolute pleasure to work with. They produced a series of short videos for use on my company’s website and in social media advertising. They did a shoot in a home environment and in a studio with a green screen, and both went off without a hitch. Their whole team has a can-do attitude. And, the videos were finished on time and within budget – even though I requested some last-minute changes. I would not hesitate to recommend them or work with them again.
JLB produced a sales associate video tutorial for our company. We chose JLB based on their experience in this area. They did an excellent job throughout the process -–pre-production, filming, post including finishing touches that resulted in a high quality training tool. JLB suggested creative additions that make the video very engaging to the target audience. The final product represents RSI Home Products objectives and is functioning as an excellent training tool. We were impressed with their expertise and execution–we look forward to working with JLB on future projects.
Though our staff resides in the Los Angeles and Portland areas, our network of more than 100 videographers extends across the United States. We have produced nearly 700 videos nationwide in 40 U.S. states plus the District of Columbia, representing 93 of the top 100 most populated metro areas. We can provide the same quality of service at the same prices no matter whether a company wants to shoot in Los Angeles or New York, Chicago or Dallas, and anywhere between. We have spent more than 8 years building our network of trusted videographers because many of our clients have production needs in numerous locations. By serving their needs nationwide, we allow them to focus on their core business and not spend valuable marketing dollars locating numerous video production companies across the United States.
Many marketing professionals are still in research gathering mode when they visit our Website, so we want to make sure to provide helpful materials to guide your process. Not only do we maintain an active blog with lots of helpful video marketing tips, but we also are always available for consultation and discussing your company’s needs. Feel free to call or e-mail us! Below are a few selected blog entries that may provide a useful starting point.