If you’re a marketer or an executive at a technology company, you need to know that leveraging your video production efforts is in your company’s best interest. Here are five effective ways to accomplish this. Product Demo Your company will benefit from videos that showcase your products and ser…Read More
The other day, I downloaded an audio enhancement software program to use the trial version. However, without much support on how to use it, I quickly found myself frustrated, and instead of purchasing the software, the company link sits in my Bookmarks folder in marketing limbo. Sound familiar? If y…Read More
Avoid Choosing a Company with a Limited (or Inexistent) Portfolio This is no time for amateur hour. Your corporate videos must be professional and polished, and they need to communicate the right message while reflecting your brand in a positive light. Each video needs to make an impact, and it has …Read More
A little bit of cinematography magic will make your promo videos far more engaging and memorable, greatly enhancing your marketing efforts. Don’t Be Afraid to Get Creative When it comes to marketing campaigns, video productions can convey a wealth of information in a short time. Here’s an import…Read More
Though not necessary for the vast majority of corporate video work, storyboarding is common practice in commercial video production. In the commercial world, storyboards are usually referred to simply as “boards” and are a way to demonstrate visual ideas to the client for approval before a shoot…Read More
As part of many corporate videos and commercial productions, extras become a key part of setting the scene. Whether you are filming in a restaurant, storefront, or in a park, you may need a number of extras to make your production look realistic. The added cost of extras is perhaps one of the more o…Read More
When trying to promote a viral video, of course you can only control its popularity to an extent, but you have to start the ball rolling, so to speak. Even the best videos need an initial push and a small base from which to grow. While some videos go viral seemingly randomly, others are carefully pl…Read More
Narrative feature films and high end commercials typically use only one camera, along with most dramatic scripted TV shows, so why would a corporate video need multiple cameras? The simple answer is that many corporate videos, especially event videos, are more similar in nature to reality TV, which …Read More
With commercial filming, one of the first considerations with any concept is whether to film on location or in a studio. Of course, some concepts naturally require location filming, like cars driving through a city or in the country, for instance. Other concepts are more open-ended, like one set in …Read More
A common issue for our budgeting purposes and giving quotes to potential clients and existing clients is factoring editing time into the equation. Because we’ve completed many hundreds of videos, we have a good idea how many hours most video projects will take without too much trouble. Even so, ev…Read More
