1. Pros and Cons of In-House Video Production

    A terrific-looking video is an extremely powerful marketing tool for your business. For one, it is a vital marketing element that you can utilize across platforms, from your website to your social media presence and beyond. But you only achieve successful videos through quality video production. Cor…Read More

  2. Spring Cleaning For Your Marketing Video Strategies

    Spring is coming, and with the change in seasons comes a new opportunity to review, revise, and boost your marketing videos game plan. Today we share ideas to help you rethink and improve your business’s or organization’s marketing video strategies. Aim For Consistency One way to greatly improve…Read More

  3. How To Use Videos Effectively During The Holiday Season

    For many people, the holiday season is a special time of year. We get nostalgic, we work to reconnect with loved ones, and our hearts are just a little more receptive. To effectively use videos during the end-of-year holiday season, keep the following in mind. Start Early! Whether it’s related to …Read More

  4. Video Trends For 2019

    The year 2018 is quickly coming to a close, and you can be sure that 2019 will bring innovations and exciting new trends in video production and usage. Let’s explore some of these trends we expect to see in the new year. Video Marketing Is Becoming More Popular Online More businesses are creating …Read More

  5. 5 Ways Technology Companies Need to Leverage Video Production

    If you’re a marketer or an executive at a technology company, you need to know that leveraging your video production efforts is in your company’s best interest. Here are five effective ways to accomplish this. Product Demo Your company will benefit from videos that showcase your products and ser…Read More

  6. A Marketer’s Guide to Creating a Software Demo Video

    The other day, I downloaded an audio enhancement software program to use the trial version. However, without much support on how to use it, I quickly found myself frustrated, and instead of purchasing the software, the company link sits in my Bookmarks folder in marketing limbo. Sound familiar? If y…Read More

  7. Video Production Inspiration For Your Marketing Campaigns

    A little bit of cinematography magic will make your promo videos far more engaging and memorable, greatly enhancing your marketing efforts. Don’t Be Afraid to Get Creative When it comes to marketing campaigns, video productions can convey a wealth of information in a short time. Here’s an import…Read More

  8. Storyboarding Videos

    Though not necessary for the vast majority of corporate video work, storyboarding is common practice in commercial video production. In the commercial world, storyboards are usually referred to simply as “boards” and are a way to demonstrate visual ideas to the client for approval before a shoot…Read More

  9. Working With Extras

    As part of many corporate videos and commercial productions, extras become a key part of setting the scene. Whether you are filming in a restaurant, storefront, or in a park, you may need a number of extras to make your production look realistic. The added cost of extras is perhaps one of the more o…Read More